Wed. Aug 21st, 2019

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Smirnoff’s New Sugar Free Infusions.

1 min read

Now reaching for a bottled of flavored vodka doesn’t mean you’re also reaching for a bottle of sugar.

Smirnoff recently unveiled Smirnoff Zero Sugar Infusions, a line of fruit-flavored vodkas with no added sugar. Flavors include Watermelon & Mint, Cucumber & Lime and Strawberry & Rose. To help promote the new line, it tapped Ted Danson and SNL’s Cecily Strong. Danson started working with Smirnoff in 2017. Furthermore, the beverages are aimed at consumers looking to cut down on their sugar intake.

 

However, Diageo quoted research from the International Food Information Council Foundation Food and Health Survey. That suggests that 77% of American consumers are trying to limit or avoid sugars.

With an ABV of 30%, the Smirnoff Zero Sugar Infusions are free from gluten and made without artificial flavours or colours.

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