Disney re-released Avengers: Endgame with deleted scenes on June 28th. This move helped vault the superhero flick to first place in the all-time global box office rankings. Endgame is gunning for the crown previously held by Avatar, which, now that the Fox acquisition has been completed, Disney also owns.
In fact, Disney-owned films now account for 10 of the top 15 global box offices of all-time. The company has achieved a level of box office dominance that is unprecedented in the modern era. This dominance is bad news, not just for its fellow movie studios, but for all other content producers out there, especially Netflix (NFLX).
Content is king, and Disney’s superior content will help it translate its dominance from the box office to the streaming video world. Disney (DIS) is this week’s Long Idea. This new film may break yet another record. Only time will tell.