Tops Friendly Markets plans a serious growth of on-line grocery pickup that may bring the service to over 1 / 4 of its stores.
Williamsville, N.Y.-based Tops said that it’s launched Tops Grocery Pick Up, powered by Instacart, at sixteen additional stores in western New York. The regional merchandiser introduced click-and-collect last October at 3 stores — in urban center, Williamsville and Tonawanda, N.Y. — and aforesaid the robust response from customers resulted to a broader rollout of the service.
Edward Rick, director of consumer marketing and digital at Tops, stressed that the expansion is significant for Tops especially because it assists shoppers from Buffalo to Batavia, Hamburg to Niagara Falls, making their shopping experience much easier.
The new pickup sites are at Tops supermarkets in Derby, Hamburg, Batavia, Orchard Park, Lockport ,East Aurora, Buffalo (four stores), Amherst (two stores), Cheektowaga, Niagara Falls and Depew.
In the coming months, Tops will offer pickup at 22 more stores, including in the Rochester and Syracuse markets. Thus making the service available at an average of 41 stores out of its 159 total stores.
The Click-and-collect service
- Tops customers will order their groceries at the chain’s branded Instacart website .
- Instacart personnel then pick and bag their order and prepare it for pickup.
- Customer receives a text with pickup instructions.
- When Customer arrives at the store, they send a text to inform Tops.
- A store associate brings the groceries to their vehicle.