Some supermarket chains have started selling food beyond its “best before” date at just 10p a time in a ground-breaking attempt to cut waste.
From Monday shoppers at East of England Co-op stores will be able to buy the bargain-price products which are past their “best before” date, which relates to quality rather than safety.
East of England Co-op says the range of food products will be sold in 125 stores for 10p each. It estimates it will save two million tonnes of food from being wasted at its stores every year.
The cut-price items will include tinned goods, packets, and dried food. Last year the Government found that a massive £16billion worth of food — equivalent to £700 per household — was wasted every year.
The latest move to slash waste, launched under the slogan The Co-op Guide to Dating, follows a three month trial in 14 branches.