Sun. Jul 21st, 2019

Kenya Supermarket

Online Supermarket News

Increase in frozen-food purchases

1 min read
frozen foods

frozen foods

In times when there are cholera outbreaks and rising concerns about food hygiene, there tends to be an increase in the purchase of frozen-food.

For shoppers purchasing more frozen-foods this year, the following factors are most important in making purchasing decisions:

No antibiotics: 76%
• Hormone-free: 76
All natural: 73%
• Sustainable: 71%
Low sodium: 69%

Due to an increase in online shopping, most shoppers won’t visit the stores just yet,  however, with frozen-foods shoppers find it necessary to visit and this remains a customer visit guarantee for now, as most shoppers like to check out the varieties of frozen-foods by themselves.