Best Buy has succeeded during the online shopping era by beefing up its customer service. Once again, the retailer will lean on its customer service by expanding its partnership with Apple to offer repairs on iPhones and MacBooks at all of its stores. The two companies announced the agreement on Wednesday. Best Buy had offered Apple-certified repairs at select stores and will now bring repairs to its nearly 1,000 stores across the United States. Best Buy’s specially trained Geek Squad employees will fix customers’ Apple devices.
For Best Buy, the expanded deal with Apple will give its existing customers another reason to visit its stores and help the retailer attract new shoppers.
This is predicted to bring traffic to Best Buy stores.
Best Buy in recent years has worked to improve customer service at its stores. Thus an advantage over Amazon and other online players. Positioning itself as the expert in a complicated consumer electronics market, It re trained sales workers. Therefore, they could offer better advice to puzzled shoppers having trouble deciding which TV model or smart watch to buy. Apple is one of Best Buy’s largest suppliers, along with Samsung, Sony and LG.
Best Buy has around 900 Apple mini-stores at its locations that offer Apple products. Often, Apple mini-stores are placed at the front of Best Buy’s big-box stores. Best Buy provides the best retail experience for their products and services outside of their own home. The expanded deal with Best Buy gives customers new access points for repairs outside of Apple’s store network. Apple said it has tripled the number of authorized third-party service locations in the past three years.